Lulu Hoffman is a London born creative director and artist whose work has shaped visual culture across fashion, luxury and lifestyle for more than two decades. Known for her distinctive eye and considered approach to image making, she has created campaigns, creative identities and visual concepts for some of the world’s leading brands.

 

Today, that same visual language informs her fine art practice. Working exclusively with hand-torn paper, Hoffman creates sculptural works that explore accumulation, process and the relationship between identity and becoming.

 

Her ongoing body of work, Louder, extends a career built around composition, materiality and visual storytelling into a new medium.

 

She lives and works between London and Mallorca.