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                Born and raised in London, Lulu Hoffman is a creative director and artist whose career has spanned fashion, culture, and the visual arts.

 

For more than two decades, she has developed campaigns, visual identities, and creative concepts for some of the world’s leading luxury and cultural brands. Her work has appeared internationally across print, digital, and physical spaces, always driven by a fascination with visual storytelling, materiality, and human connection.

 

Having lived and worked across multiple cities, Lulu is now based between London and Mallorca, where her artistic practice has become an increasingly central part of her work. While her background is rooted in creative direction, the desire to make has remained a constant throughout her life, leading to the development of Louder, an ongoing body of work exploring transformation, resilience, and identity through paper.

 

Today, her practice sits between art and creative direction, bringing together two decades of visual thinking with a deeply personal exploration of form, process, and meaning.