Lulu Hoffman
Artist / Creative Director
Lulu is a London born artist and creative director based between Palma de Mallorca and London. Her practice is shaped by years spent crafting visual worlds, where storytelling, detail, and emotional clarity became central to her creative language.
Drawing on a life lived between cities, cultures, and disciplines, her work is rooted in intuition and atmosphere, with an ongoing focus on transition, movement, and place. Her studio practice explores belonging, balance, and the quiet beauty of becoming.
Her move into fine art marks a return to the tactile and the personal, extending the same sensibility that defined her creative direction. Today, both practices sit side by side, guided by a commitment to feeling, story, and considered simplicity.

Selected clients
/ Press
Harper’s Bazaar
British Vogue
Tatler
LVMH
Loewe
Hermès
Chanel